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Navigating the World of Home Care Marketing: Beginner's Guide

Updated: Jun 24

Navigating the World of Home Care Marketing: A Beginner's Guide


Starting a new home care agency comes with its own set of challenges, especially when it comes to marketing. As a new owner, you might be overwhelmed with the abundance of advice and promises from various sources. The question that often arises is, where do you even begin? In this blog post, we will delve into practical tips and strategies shared by the team from Slusher Consulting to help you navigate the world of home care marketing effectively.

Start Where You Are

We emphasize the importance of starting where you are both in terms of knowledge and physically. Whether you are well-versed in the industry or a novice, there is always room to gather information and learn from other organizations in your community. Utilize resources like Google search engines or provider lists to identify potential partners and referral sources in your area.

Visiting Assisted Living Facilities

One of our primary recommendations is to begin by visiting assisted living facilities. These facilities cater to a similar clientele as non-medical home care agencies and can be valuable partners. By scheduling tours and engaging with the marketers or directors, you can gain insights into their offerings and identify opportunities for collaboration.

Building Meaningful Connections

In the world of marketing, building relationships is key. We suggest exploring sponsorship opportunities, co-marketing initiatives, and providing value to potential partners. By demonstrating how your agency can help make their jobs easier, you can create mutually beneficial partnerships that lead to long-term success.

Consistency and Persistence

Marketing is not always about immediate results but rather about consistency and persistence. We advise not to be discouraged by rejection and to continue reaching out to various facilities in your area. By focusing on a specific type of entity at a time, you can deepen your understanding of their needs and tailor your approach accordingly.

Timing and Etiquette

Understanding the importance of timing and etiquette in marketing is crucial. Avoid visiting facilities on Mondays and Fridays when they are busy, and aim for mid-week appointments during optimal hours. By respecting the schedules of others, you demonstrate professionalism and consideration, paving the way for successful interactions.


Embarking on the journey of marketing for your home care agency can be daunting, but with the right approach and guidance, it is entirely achievable. By following our advice to start where you are, engage with assisted living facilities, build meaningful connections, and maintain consistency, you can set a strong foundation for your marketing efforts. Remember, success in marketing is not just about making connections—it's about nurturing relationships that benefit both parties in the long run.

By incorporating these strategies into your marketing plan, you can navigate the world of home care marketing with confidence and drive your agency towards growth and success. Good luck on your marketing journey!

Please reach out if you have any questions, Book a Free 20 minute call. Book Online | Slusher

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