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Navigating the World of Home Care Marketing: Beginner's Guide

Candyce Slusher

Updated: 5 days ago


Starting a new home care agency can be tough, especially when it comes to marketing. With so much advice out there, it's easy to feel overwhelmed. But don't worry—we've got some practical tips from Slusher Consulting to help you get started.


Start Where You Are:

No matter your level of experience, there's always something to learn. Use tools like Google to find local organizations and potential partners. Check out provider lists to see who you can connect with in your community.


Visit Assisted Living Facilities:

These places serve a similar clientele and can be great partners. Schedule tours, chat with marketers or directors, and explore collaboration opportunities. You'll get insights into their services and see how you can work together.


Build Meaningful Connections:

Relationships are key in marketing. Look for sponsorship opportunities, co-marketing initiatives, and ways to provide value to partners. Show how your agency can make their jobs easier. By offering support, you'll create mutually beneficial partnerships that lead to long-term success.


Be Consistent and Persistent:

Marketing takes time. Don't get discouraged by rejection—keep reaching out to facilities and tailor your approach to their needs. Focus on a specific type of entity at a time to better understand their needs.


Mind Your Timing and Etiquette:

Timing is everything. Avoid visiting facilities on busy days like Mondays and Fridays. Aim for mid-week appointments and respect others' schedules. This shows professionalism and consideration, paving the way for successful interactions.


Marketing your home care agency can be challenging, but with the right approach, it's doable. Start where you are, engage with assisted living facilities, build connections, and stay consistent. Remember, success isn't just about making connections—it's about nurturing relationships that benefit everyone involved. Good luck!


Please reach out if you have any questions, Book a Free 20 minute call. Book Online | Slusher


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